YLE- Finland

Title The work of Radio Atelier as Multi Media Strategy (24'23")
Author Harri Huhtamäki
Organization YLE
Country Finland


The work of Radio Atelier as Multi Media Strategy

A unit operating on a cultural channel, the Radio Atelier tries both to communicate and to create a listening culture. In order to acheave this it has sought out mutually-supportive agents in the various media, because the radio alone is easily swamped.
It has thus been possible to benefit from the synergy of the makers - creation - and the media - communication.
This strategy will over the long run stregthen the position of the channel and the Atelier as a meeting place for makers and receivers. At the same time it will create an image of the radio (the channel) as the provider of more that is new than just the news.
All kinds of dialogues will ensue between the various makers and recievers, in different fields of culture.
The short video clip is trying to demonstrate some of these aspects.